Matcha is a type of green tea made by taking young tea leaves and grinding them into a bright green powder. ("What is the difference...

Double cleansing might seem like a new concept, but it’s actually been a part of Japanese beauty for centuries. Hundreds of years ago,...

Kitao Matcha Skincare is the #1 Clean beauty regimen in Japan because we use only ECOCERT organic matcha grown in Uji, Kyoto! Matcha...

The new year has come, it's time to clear out all the unnecessary junk in our lives-- And our old skincare routines are no exception....