AWAKEN TO SPRING WITH NATURE'S RENEWALS
WE'RE KITAO MATCHA.
And we've been a leader in
J-Beauty for over 100 years.
You read that right, we’ve been creating high-quality cosmetics that bring out the absolute best in your skin since 1919. And since the beginning, we’ve stayed true to our brand by producing clean skincare that is deeply rooted in the traditions of J-beauty, right down to our ethically-sourced, ECOCERT-certified organic matcha that comes to you directly from Kyoto, Japan.
Ready to fall in love with your new skincare routine?
ABSOLUTE BEST SELLERS
MATCHA & CHIA
ESSENCE LOTION
With antioxidant-rich matcha green tea and three other powerful superfoods (acai, chia seed, and quinoa), this essence lotion softens and rehydrates the top layer of dry skin cells, delivering powerful antioxidants to the vital layers of your skin.
$25
MATCHA & CHIA
FACIAL CREAM
With antioxidant-rich matcha green tea and three other powerful superfoods, this facial cream quenches dryness while replenishing the skin with Matcha. Chia seed helps fight against free radicals and Acai helps enliven the complexion as Quinoa balances oil.
$30
We Believe
The Better Ingredients
The Better You Feel
Your skin deserves the best, and we believe if you wouldn't put an ingredient in your body, you shouldn't put it on your body. That's why all of our products are made with the highest-quality ingredients- From our ethically-sourced matcha to our superfood blend of açai, chia seeds, and quinoa.
For over 100 years, our customers have trusted us to bring them the best ingredients for a natural J-Beauty lifestyle, and we are committed to being a leader in clean beauty for years to come.
ENBRACE THE GLOW:
Our Heartfelt Promise to Your Skin and Spirit
01
From Our Heart to Your Skin
A warm touch from the past to the present – since 1919, we've been crafting beauty with care and conscience. Nestled in the lush fields of Uji, our Eco-Cert organic matcha is not just an ingredient; it’s a piece of history, lovingly grown by matcha masters with over 350 years under their belt. Our own factory is where tradition meets innovation, and every product is a friend to both your skin and the planet.
02
Naturally Nurturing, Simply Pure
We're all about keeping it real with your skin. Our no-nasties promise means you won't find any parabens, microbeads, phthalates, or synthetic dyes in our creations. ‘Clean Beauty’ isn’t just a trend for us – it's a heartfelt commitment we've honored for over a century, delivering purity and trust in every pot, bottle, and jar.
03
A Century of Smiles, A Promise of Quality
With every dab, swipe, and pat, you’re feeling a century of trust and a quality that speaks volumes. We're proud of the relationships we've built, becoming a trusted name behind many beloved OEM brands. Our history is woven into every formula, carrying the essence of Japanese tradition to your daily rituals.
04
Embrace Your Inner Zen
Dive into the beauty of self-care with a Japanese twist. Imagine whisking up a matcha tea as a morning meditation, or getting savvy about what goes into your skincare. We encourage a moment of pause in your busy day – because when you care for yourself holistically, every cell in your body dances with joy. And trust us, it’s a rhythm that’s infectious!
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