Unlock the power of nature
We're kitao Matcha.
And we've been a leader in
j-beauty for over 100 years.
You read that right, we’ve been creating high-quality cosmetics that bring out the absolute best in your skin since 1919. And since the beginning, we’ve stayed true to our brand by producing clean skincare that is deeply rooted in the traditions of J-beauty, right down to our ethically-sourced, ECOCERT-certified organic matcha that comes to you directly from Kyoto, Japan.
Ready to fall in love with your new skincare routine?
Matcha & Chia
With antioxidant-rich matcha green tea and three other powerful superfoods (acai, chia seed, and quinoa), this essence lotion softens and rehydrates the top layer of dry skin cells, delivering powerful antioxidants to the vital layers of your skin.
Matcha & chia
With antioxidant-rich matcha green tea and three other powerful superfoods, this facial cream quenches dryness while replenishing the skin with Matcha. Chia seed helps fight against free radicals and Acai helps enliven the complexion as Quinoa balances oil.
The better ingredients
The better you feel
Your skin deserves the best, and we believe if you wouldn't put an ingredient in your body, you shouldn't put it on your body. That's why all of our products are made with the highest-quality ingredients- From our ethically-sourced matcha to our superfood blend of açai, chia seeds, and quinoa.
For over 100 years, our customers have trusted us to bring them the best ingredients for a natural J-Beauty lifestyle, and we are committed to being a leader in clean beauty for years to come.
our mission is clean beauty-
both inside and out.
a century of trust
We started our brand in 1919, which means over one hundred years of bringing our customers clean ingredients they can trust and a deep connection to traditional Japanese beauty culture. We take our traditions seriously- As demonstrated by our Uji matcha harvesters, who have been in the organic matcha business for over 350 years.
Kindness to all
We not only believe in being kind to your skin, but being kind to the environment as well. We are proudly ECOCERT-certified, cruelty-free, and 100% free from parabens, microbeads, phthalate esters, and synthetic coloring. Together we can make this planet (and your skin) a kinder and more gentle place.
holistic approach to skincare
Your skincare routine should go deeper than simply the products you use. We believe in the traditions of Japanese beauty, which include a whole-body, holistic approach to self-care. Whether it is learning about matcha tea ceremonies, educating yourself on skincare ingredients, or simply just taking a moment to unwind, we believe in taking care of yourself from the inside out. And trust us, your body and mind will thank you.
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