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Backed by over 100 years of Japanese beauty tradition.


"At Kitao Cosmetics, Co., Ltd, we have been committed to the cosmetic manufacturing and sales business for over 100 years, since 1919. We started with developing, manufacturing, and selling our own branded cosmetic products. Then we developed our business venture in the OEM business, as well as the import and sales of cosmetic products.


Our team had worked on developing a new matcha skincare line for several years and always wanted to create a brand that combines American's high-demand of matcha with the traditions of J-Beauty. And Kitao Matcha was finally born after several years of process and experiments. it was a great celebration for us to have this new brand launched in the US markets in our 100th anniversary year.


We never stop pursuing to innovate new products by thriving to be creative. We promise our best contribution to our customers and society."


Kazuhiro Kawabata


President and CEO

Frequently asked

Do you ship internationally?

Currently, we ship within the US and Canada. For more on our shipping, check out our shipping policy.

Do you offer free shipping?

Of course! All US orders over $50 qualify for our free shipping.

Am I eligible for a refund?

We want to make sure you’re fully in love with our product, which is why we offer a 14-day refund for our customers. For more on our refund policy, click here.

Do you test on animals?


All of our products are proudly cruelty-free!

Can I use your products if I have sensitive skin?

Yes- In fact, we recommend our skincare for sensitive skin! Our products are safe for use on all skin types.

I’m new to J-Beauty...
Where should I begin?

Welcome to the world of J-Beauty! We’ve been in this industry for over a century, so we’re happy to be your guide on all things Japanese beauty. Try starting with our blog or Instagram for the scoop on all the latest in J-Beauty.

Is your matcha ethically sourced?

Yep! We use ECOCERT-certified matcha! That means not only is our organic matcha free from things like parabens and microbeads, it’s also environmentally friendly.

Where else can I follow you?

We’re all over the internet! Come hang out with us over on our Instagram, Facebook, or Twitter.

Are these products safe to wear under my makeup?

Totally! In fact, our Matcha & Chia Essence Lotion was voted Makeup Artists’ Best Lotion to Wear Under Makeup (and we couldn’t agree more!)

What is the difference between matcha and green tea?

Great question! Here is our blog post explaining the difference between the two, and why we are so in love with our organic matcha.

I love your products! Where can I leave a review?

We love to hear it! Here is our contact page, where you can drop us a line about your fav products! Or, our follow-up email after your purchase will instruct how to leave verified reviews.

Come hang out with us over on Instagram!