SHARING OUR LOVE OF
JAPANESE BEAUTY FOR
OVER 100 YEARS.

We believe skincare should bring out the very best in you.

Which is why we provide the
very best ingredients.

Rooted in Japanese tradition,

KITAO has been a leader in 

cosmetics industry since in 1919.

For over a century, we’ve made it our mission to provide skincare that is clean, organic, and true to our Japanese roots.

cruelty-
free

We believe in kindness to all-

And that includes our animal pals! All of our products are cruelty-free and we promise to never test on animals.

ecocert-
certified

Our matcha is proudly

ECOCERT-certified, which means you can rest easy knowing your skincare is organic, ethically-sourced, and free from harsh chemicals.

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100 years of
experience

We've been in business since 1919, which means we've got over a century of knowledge, tradition, and customer loyalty

authentic
j-beauty

J-Beauty is more than skincare; it's a lifestyle. And we're proud to be your guide on all things Japan! From tea ceremonies to skincare superfoods, we've got you covered.

our timeline

In 1919, our founder started Kitao with the idea that customer trust is at the core of our business, and we have spent over a century building on that belief.

the start of our legacy

1919

Our founder, Kunishiro Kawabata, began in the cosmetics industry in Japan over a century ago. We got our start in the Japanese beauty scene with talcum powders + cosmetic creams and have been improving our skincare formulas ever since.

Just two years later, we were already ready to join the foreign trade market and began shipping products to customers worldwide.

expanding internationally

1921

Image by Joanna Kosinska

becoming kitao + china

A decade after opening our doors, we officially established ourselves as Kitao Cosmetics Co. (a name you may recognize now as our parent company, Kitao USA), and opened our first cosmetics factory in China.

1930-
1933

Image by Nati Melnychuk

branching out to 
manufacturing

After half a century of improving our own formulas, we realized we could further share our magic by opening a cosmetics outsourcing company, BISHO Chemical Co. With the opening of BISHO, we found other cosmetics companies were just as excited to work with us as our loyal customers had been for the past 50+ years.

1972

welcoming our
ceo

In the 1980s, we appointed our current CEO, Kiyoshi Kawabata to lead our team at Kitao. It’s been more than three decades with Kiyoshi Kawabata propelling us forward in cosmetics, and as he says himself, “We never stop pursuing to innovate new products by thriving to be creative.”

1988

AWARD-WINNING
LEADERS IN THE INDUSTRY

1988

Kitao’s long history of excellence in the Japanese cosmetics industry earned us an award from the Governor of Osaka Prefecture, Mr. Masaru Kishi, for our decades of work improving the pharmaceutical and health world.

Image by Akira Deng
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100 year celebration +
ulta

We celebrated our 100th birthday the best way we know how- Getting more products we love to our customers who have followed us on our journey! In 2019, we launched our Kitao products at Ulta and expanded our Kitao family even further.

2019

2021

2021 and beyond

We are now proudly Kitao USA, Inc. and looking forward to the next 100 years of high-quality, organic, Japanese beauty. Thank you for following us on our journey!

SKINCARE THAT'S RICH IN TRADITION.

(And rich in antioxidants, too.)

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