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SHARING OUR LOVE OF
JAPANESE BEAUTY FOR
OVER 100 YEARS.

Rooted in Japanese tradition,
KITAO has been a leader in  cosmetics industry since in 1919.
For over a century, we’ve made it our mission to provide skincare that is clean, organic, and true to our Japanese roots.

1919 
START OF OUR LEGACY

Our founder, Kunishiro Kawabata, began in the cosmetics industry in Japan over a century ago. We got our start in the Japanese beauty scene with talcum powders + cosmetic creams and have been improving our skincare formulas ever since.

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1921 
EXPANDING INTERNATIONALLY

Just two years later, we were already ready to join the foreign trade market and began shipping products to customers worldwide.

1930-1933
BECOMING KITAO + OVERSEAS

A decade after opening our doors, we officially established ourselves as Kitao Cosmetics Co. (a name you may recognize now as our parent company, Kitao USA), and opened our first cosmetics factory in overseas.

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1972
BRANCHING OUT
TO MANUFACTURING

After half a century of improving our own formulas, we realized we could further share our magic by opening a cosmetics outsourcing company, BISHO Chemical Co. With the opening of BISHO, we found other cosmetics companies were just as excited to work with us as our loyal customers had been for the past 50+ years.

1988
WELCOMING OUR CEO

In the 1980s, we appointed our current CEO, Kiyoshi Kawabata to lead our team at Kitao. It’s been more than three decades with Kiyoshi Kawabata propelling us forward in cosmetics, and as he says himself, “We never stop pursuing to innovate new products by thriving to be creative.

1988
AWARD-WINNING
LEADERS IN THE INDUSTRY

Kitao’s long history of excellence in the Japanese cosmetics industry earned us an award from the Governor of Osaka Prefecture, Mr. Masaru Kishi, for our decades of work improving the pharmaceutical and health world

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2019
100 YEAR CELEBRATION 
+ ULTA BEAUTY

We celebrated our 100th birthday the best way we know how- Getting more products we love to our customers who have followed us on our journey! In 2019, we launched our Kitao products at Ulta Beauty and expanded our Kitao family even further

2021 AND BEYOND

We are now proudly Kitao USA, Inc. and looking forward to the next 100 years of high-quality, organic, Japanese beauty. Thank you for following us on our journey!

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SKINCARE
THAT'S RICH IN
TRADITION

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