SHARING OUR LOVE OF
JAPANESE BEAUTY FOR
OVER 100 YEARS.
We believe skincare should bring out the very best in you.
Which is why we provide the
very best ingredients.
Rooted in Japanese tradition,
KITAO has been a leader in
cosmetics industry since in 1919.
For over a century, we’ve made it our mission to provide skincare that is clean, organic, and true to our Japanese roots.
We believe in kindness to all-
And that includes our animal pals! All of our products are cruelty-free and we promise to never test on animals.
Our matcha is proudly
ECOCERT-certified, which means you can rest easy knowing your skincare is organic, ethically-sourced, and free from harsh chemicals.
100 years of
We've been in business since 1919, which means we've got over a century of knowledge, tradition, and customer loyalty.
J-Beauty is more than skincare; it's a lifestyle. And we're proud to be your guide on all things Japan! From tea ceremonies to skincare superfoods, we've got you covered.
In 1919, our founder started Kitao with the idea that customer trust is at the core of our business, and we have spent over a century building on that belief.
the start of our legacy
Our founder, Kunishiro Kawabata, began in the cosmetics industry in Japan over a century ago. We got our start in the Japanese beauty scene with talcum powders + cosmetic creams and have been improving our skincare formulas ever since.
Just two years later, we were already ready to join the foreign trade market and began shipping products to customers worldwide.
becoming kitao + china
A decade after opening our doors, we officially established ourselves as Kitao Cosmetics Co. (a name you may recognize now as our parent company, Kitao USA), and opened our first cosmetics factory in China.
branching out to
After half a century of improving our own formulas, we realized we could further share our magic by opening a cosmetics outsourcing company, BISHO Chemical Co. With the opening of BISHO, we found other cosmetics companies were just as excited to work with us as our loyal customers had been for the past 50+ years.
In the 1980s, we appointed our current CEO, Kiyoshi Kawabata to lead our team at Kitao. It’s been more than three decades with Kiyoshi Kawabata propelling us forward in cosmetics, and as he says himself, “We never stop pursuing to innovate new products by thriving to be creative.”
LEADERS IN THE INDUSTRY
Kitao’s long history of excellence in the Japanese cosmetics industry earned us an award from the Governor of Osaka Prefecture, Mr. Masaru Kishi, for our decades of work improving the pharmaceutical and health world.
100 year celebration +
We celebrated our 100th birthday the best way we know how- Getting more products we love to our customers who have followed us on our journey! In 2019, we launched our Kitao products at Ulta and expanded our Kitao family even further.
2021 and beyond
We are now proudly Kitao USA, Inc. and looking forward to the next 100 years of high-quality, organic, Japanese beauty. Thank you for following us on our journey!